Poshmark co-founder Tracy Sun looks back on 2011, the year she and Manish Chandra launched their company, as if it was a different era.
“Instagram had just launched, no one really said ‘selfie,’” said Sun. “Not everyone owned a smartphone yet and people weren’t using them for everything they are today.”
Still, Sun and Chandra made a bet on mobile-only social commerce, a business model for its network of individual seller boutiques, where users can sell used and wholesale items. The business has expanded from a mobile reselling platform to a place where sellers can launch their own brands, or become wholesale partners on behalf of brands. As it’s expanded, it’s remained mobile-only.
Disclaimer: The opinions expressed by our writers are their own and do not represent the views of Scommerce. The information provided on Scommerce is intended for informational purposes only. Scommerce is not liable for any financial losses incurred. Conduct your own research by contacting financial experts before making any investment decisions.