The new TVC highlights the ease the platform offers to ‘social commerce’ women entrepreneurs to meet customer demands
Social commerce platform Meesho has launched a new television commercial (TVC) to create awareness about the range of products available on the platform for micro-entrepreneurs, share them with their customers and grow their small-scale businesses.
Taking the cue from the brand’s previous TVC campaign that showed women achieving financial independence and creating their unique identity with Meesho; the new TVC highlights the ease Meesho offers to ‘social commerce’ women entrepreneurs to meet their customer’s demands.
The film showcases an interesting aspect of our social circles. Every person on the contact list has a specific persona. This reflects in their interests, fashion statement, and products they like to buy. This proved to be a significant insight for Meesho to collaborate with DDB Mudra and create the TVC in order to reach out to ‘social commerce’ entrepreneurs looking to buy products for their customers as per their preferences. Meesho platform has a wide range of products to choose from including the latest in fashion and garments, home décor, accessories and much more at affordable price-points.
Vidit Aatrey, Founder and CEO, Meesho, said, At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of internet has brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC, we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho.
The TVC has been crafted by DDB Mudra Group.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, to take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.
The TVC will be running across regional, news, entertainment, infotainment, and sports channels. The advertisement will also be available in many Indian regional languages like Kannada, Telugu, Tamil, Malyalam, Bengali, Odiya and Assamese.