Square x TikTok allows sellers to send viewers directly from TikTok videos, ads and shopping tabs to products available in their existing Square Online store
Global software, payments and hardware platform Square has joined forces with short-form video platform TikTok to offer a new integration to connect online sellers to potential customers via videos on the social media platform, the companies announced in a recent press release.
The joint effort, Square x TikTok, allows sellers to send viewers directly from TikTok videos, ads and shopping tabs to products available in their existing Square Online store, according to the announcement. The integration will be available to all sellers “soon,” according to the release.
To get started, TikTok for Business users can set up a free, fully integrated Square Online store, according to the release.
With Square x TikTok, sellers are able to grow their business by running ads using TikTok Ads Manager, sync their existing item catalogue to TikTok for inclusion in curated shopping tabs on their profiles.
By comparison, TikTok has nearly one-third of the users as compared to the approximate 2.89 billion monthly active users on Facebook, according to Statista. Facebook hit the one billion milestone in 2012, which demonstrates TikTok’s growth potential.
We are constantly working to help sellers expand their online presence and reach new customers, said David Rusenko, head of eCommerce at Square. Online sales have long been a significant revenue driver for merchants and will only continue to become more vital. We’re looking forward to helping our sellers tap into a valuable, rapidly expanding new customer base on TikTok.
We’re so excited to partner with Square to help their merchants drive sales through TikTok, said Melissa Yang, head of ecosystem partnerships at TikTok. Our community loves discovering new businesses and products, and we can’t wait to see more Square merchants showcase their creativity and make real connections with consumers on the platform.