The study focused on S&P500 firms and their visibility on social media channels
Disney has emerged as the most discussed stock on social media platforms, as per research by online trading provider City Index.
The entertainment conglomerate garnered the highest number of views and videos published, as well as the most extensive usage of related hashtags on social media platforms, TikTok and Instagram.
The study focused on S&P500 firms and their visibility on social media channels and showed Disney-related content amassing 80 million views, with hashtags like #disneystock, #disneystocks, and #disneyshares.
This statistic placed Disney at the forefront of the analysis, with 6,151 videos – the most important number reported in the study – as social media creators delved into Disney’s financial status and investment potential.
Overall, there were 44,177 hashtags related to Disney stocks and shares.
The firm’s share price has traded near $85 in recent weeks, although considerably lower than its all-time high above $200 in March 2021 after California health officials confirmed theme parks would be permitted to reopen as pandemic restrictions eased.
Netflix followed Disney as the second most popular stock on social media, with more than 13 million views of related videos on TikTok and Instagram.
Discussions on the global streaming service were shaped by 1,384 videos and 4,635 hashtags.
In spite of shuttering its DVD rental service, the firm added 5.9 million subscribers in Q2 2023, with its share price presently trading at around $424.
Amazon ranked third in the survey, with more than 5.9 million video views, 17,278 hashtags and 725 videos.
The e-commerce titan reported net sales of $134.4 billion for Q2 2023, and its share price has been on an rise, presently at around $138.
Social media’s fourth most popular stock was Tesla, with 739 videos and over 2 million views on Tiktok and Instagram.
Its share price is presently at $218, with a market capitalisation of $685 billion, trailing Amazon’s $1.4 trillion.
Walmart completed the top five, with more than 4.7 million video views and 2,570 hashtags on social media.
Completing the top ten list was Costco in sixth, Microsoft in seventh, 3M in eighth, Nike in ninth and Starbucks ranking tenth.