In addition to expanding access to Reels, the social media conglomerate is adding new editing features to the Facebook version of the platform and expanding advertising options

Meta is launching its TikTok-clone Reels worldwide on Facebook, making the feature available through the service’s iOS and Android apps in more than 150 countries.

Watching video is half of the time spent on Facebook and Instagram, and Reels is our fastest-growing content format by far. We’re focused on making Reels the best way for creators to get discovered, connect with their audience, and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content, Meta wrote in a blog post.

In addition to expanding access to Reels, the social media conglomerate is adding new editing features to the Facebook version of the platform and expanding advertising options. Most of these features are already available on Facebook Reels in the US and elsewhere and in Instagram Reels in the US and more than 50 countries.

Facebook Reels users will be able to ‘remix’ others’ videos (duet them) and upload clips up to 60 seconds in length, just as with Instagram Reels. They’ll also be able to save drafts, and Meta will be adding new video clipping tools in the coming months ‘that will make it easier for creators who publish live or long-form, recorded videos to test different formats.’

Meta is also adding more monetization adverts to Facebook Reels — that is, more ads. There’ll be two new formats: banner ads that appear ‘as a semi-transparent overlay at the bottom of a Facebook Reel’ and static sticker ads ‘that can be placed by a creator anywhere within their reel.’

Meta says that ‘over the coming weeks,’ users will be able to share Reels in more places on Facebook, including in Stories and the platform’s Watch tab.