The feature allows users to highlight specific posts at the top of their profile grid

Instagram is testing a feature that would let users pin posts to their profile grid, according to TechCrunch.

The feature, which is currently live only for some as part of the test, allows users to highlight specific posts at the top of their profile grid.

Similar to pinned tweets on Twitter or pinned videos on TikTok, highlighting individual Instagram posts at the top of a profile would allow creators to draw attention to content without asking followers to scroll down through past posts to look for it.

Meta confirmed to TechCrunch that it’s testing a new feature that lets users ‘feature posts on their profile.’ It appears the feature has been in the works for a few months, having been spotted in January by reverse engineer Alessandro Paluzzi, as TechCrunch notes.

The social network already allows users to create story highlights that appear above profile grids, and creators often use the feature to organize popular content like Q&As, resources, event highlights, and more.

Until now, the Instagram community has come together to support creators and have found alternative ways to credit each other, such as tagging one another in captions and photos, so we’re now bringing this feature to our product, said Instagram in a statement.

And as Reels also continues to be the largest contributor to engagement growth on Instagram, we’re excited to expand enhanced tags to Reels. Simply put—if you’re a makeup artist, songwriter or other significant collaborator on a post, your contributions will be more visible in the post or Reel, said the company.

If rolled out beyond the test, it’s easy to imagine pinned posts could include popular content as well as become a new type of digital ad space for influencers working with brands to create sponsored content.