You can swipe right or left. This is a concept that we are becoming all too familiar with, thanks to Tinder, the dating app we all know and love.

There’s been a lot of talk on the internet about how proprietary certain features are these days. For instance Instagram and now Facebook have story features, very similar to Snapchat. The hashtag, which became popular through Twitter is everywhere. And today, match.com, Christian Mingle, OkCupid, Bumble and E-Harmony all have some kind of swipe left and right feature.

Allison Kugel, aside from sharing a last name with a Jewish delicacy, is a well-regarded journalist and a much respected PR aficionado. She’s started multiple companies, written hundreds of well read stories and introduced journalists to thousands of products and story ideas.

Her latest startup is Upitch Inc. They’ve produced an amazing app for journalists and PR professionals.