The tech giant said policies that curb posts inciting violence are agreed to by app developers whose software is made available at Google Play

Google said Friday it had pulled the Parler app from its mobile store for allowing “egregious content” that could incite deadly violence like that seen at the US Capitol.

In a statement, Google said that “for us to distribute an app through Google Play, we do require that apps implement robust moderation for egregious content. In light of this ongoing and urgent public safety threat, we are suspending the app’s listings from the Play Store until it addresses these issues.”

Policies and enforcement practices that curb posts inciting violence are agreed to by app developers whose software is made available at Google Play, according to the Silicon Valley internet titan.

Apple has reportedly warned Parler that its software could be removed from the App Store if it doesn’t take measures to prevent users from planning illegal, violent activities on the platform such as the deadly attack in Washington.

Conservatives backing President Donald Trump’s claims of election malfeasance have sparked a migration to alternative social media sites that have refrained from filtering unverified claims.

Sites like Parler have attracted Republican lawmakers as well as the Trump campaign.

The actions by the two Silicon Valley companies mean that the network seen as a haven for people expelled from Twitter could become unavailable for new downloads on the world’s main mobile phone app stores within a day. It would still be available in mobile browsers.

Parler Chief Executive John Matze said in a post on Friday that Apple was applying standards to Parler that it did not apply to itself.

As they have become increasingly important to the political conversation, Twitter and Facebook have struggled with manipulation and misinformation, while at the same time seeking to keep their platforms open to a variety of viewpoints.