The colourful infographic which tells everything about social media

Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don’t typically refer to themselves as social networks — at least not exclusively that.

A newly released infographic might just help us grasp the social media landscape: “The Conservation Prism 5.0.”

Brian Solis, an author and digital analyst at Altimeter Group, first launched the aptly-named “Conversation Prism” back in 2008. His project — designed with creative agency JESS3 — covered the streets of Austin, Texas during South by Southwest that year and continues to be a popular reference among marketers.