The app has long been seen as a short-form video platform but is now manoeuvring itself to rival the likes of YouTube, Instagram and Facebook even more
TikTok is to ditch its three minute limit on videos and will soon allow all users to upload clips up to 10 minutes long, the Chinese social network has confirmed.
It brought in the existing limit in July 2021, upping it from 60 seconds, having initially expanded it from the original 15 seconds.
The app has long been seen as a short-form video platform but is now manoeuvring itself to rival the likes of YouTube, Instagram and Facebook even more.
The expanded video length will allow TikTok users more flexibility when filming clips such as beauty tutorials, cooking demos and comedic sketches.
Currently anyone creating clips has to encourage viewers to follow them for a ‘Part 2’ or longer video.
The problem with this is that users often have to scroll through a creator’s feed to find the right video in a series.
Users have been notified of the update with an in-app message that reads: Upload videos up to 10 minutes long from your device. Make sure you’re using the latest version of TikTok before trying out the feature on your app tiktok.com.
YouTube, which raked in $28.8 billion (£21.5 billion) in ad revenue in 2021, responded to TikTok’s growth by launching its own short-form video rival, YouTube Shorts, in 2020 while Instagram also released its own clone called Instagram Reels.
Last year TikTok was revealed to be the world’s most popular online destination, surpassing even the American search engine giant Google.
Rankings by the IT security company Cloudfare revealed that TikTok knocked Google off the top spot in February, March and June 2021, and held the number one position from August to the end of the year.
Comments (0)
Average Rating: No ratings yet/5 (0 reviews)
No comments yet. Be the first to comment!