Wattpad partners with Kumu to reach more users

Following the partnership, exclusive livestreams by Wattpad will be held on its official account on Kumu

Wattpad and Kumu recently announced a first-of-its-kind partnership. Facilitated by marketing agency Culture Group, this innovative partnership will enable Wattpad to put its stories out on a larger platform through Kumu as live audio, video stream or social commerce.

Exclusive livestreams by Wattpad will be held on its official account on Kumu. Here, fans and aspiring writers can come together to discuss ideas about storytelling. Viewers can watch the “Write With Me” livestream series, where fans can meet and interact with Wattpad stars. All this will be unveiled in the coming weeks of this partnership.

Wattpad, the global multi-platform entertainment company for original stories, boasts a community of nearly 90 million readers globally. This partnership will give some of Wattpad’s most popular influencers the opportunity to connect with their fans in the Philippines, developing a slate of interactive social streaming content exclusive to Kumu.

We are excited to partner with Kumu and offer Filipinos a new way to see the stories they love come to life. The Gen Z community on Wattpad is passionate and highly engaged, and we’re excited for this new opportunity to connect readers with their favourite indie writers, says Chris Stefanyk, head of Brand Partnerships at Wattpad.

Through the power of livestreaming, Kumu will allow its audiences to send virtual gifts to their favourite Wattpad stars. This partnership with Wattpad will enable social commerce, and will see upcoming opportunities for ticketed events, merchandise, and apparel in the near future.

Wattpad is a big part of Gen Z Filipino culture, says Angelo Mendez, co-founder and chief of content at Kumu. This partnership will allow us to broaden our audiences by giving them an opportunity to foster authentic connections with their favourite Wattpad stars and new ways to enjoy their favourite Wattpad content.