World’s first image-based payment brand launched

The ‘Elves of Christmas’ charity campaign saw 7 bespoke digital payment images created for 12 different charities

The world’s first image-based payment brand has been launched in partnership with a number of UK charities.

ImageNPay, who offer a plastic-free prepaid charge card, aims to create bespoke digital card designs that enable users to personalise a virtual payment card on any smartphone with images and dynamic content.

Over the festive period, they celebrated a soft launch by running a competition that gave users the chance to choose their favourite payment image, donate directly to one of the nominated charities – and donate an additional £1000 for one of the charities in the process.

The ‘Elves of Christmas’ charity campaign saw 7 bespoke digital payment images created for 12 different charities with users voting on their favourite.

In the end, Alzheimer’s Society and Research was the winning charity, pipping WellChild and Dogs Trust to first place.

The donation will provide the charity with the tools to map 100,000 genes to help identify targets for new treatments.

ImageNPay Founder & CEO Michael Donald, who previously headed up card divisions for national banks in addition to working for Bank of America as Chief Commercial Officer & Head of Emerging Payments, said: We were delighted to help support UK charities after what has been a massively challenging year for the sector.

With footfall at a minimum, charities have seen a drop in donations and have been left reeling from the impact of COVID – with as many as 1 in 10 being forced to close – we wanted to do something to help, Donald said.

He said: We hope that with ImageNPay’s one-click donations it will be easier than ever to support the causes you love and that this is only the beginning of a long-term relationship that enables brands and charities to develop closer commercial relationships with consumers.